Vietnam has recognised crypto assets and launched a regulated market pilot. Legal clarity creates a route into the market, but operational readiness determines who can use it.
In 2024, a well-funded enterprise client seemed like the account every agency wants. Then the scope started moving, quietly, one reasonable request at a time.
Why I chose not to build BlockPR around cheap Web3 marketing volume, and what Vietnam’s 2023–2024 crypto campaigns taught me about trust.