storytelling

Leading an 18-person team taught me how to manage expectations. A quiet routine at home taught me what marketing actually is, building trust before anyone needs you. Now I’m helping fintechs enter Vietnam the insider way.

When I started BlockPR, I had everything ready: the service lineup, the strategy, the energy.What I didn’t have was the reason.In the early days, that....

When people talk about marketing today, one phrase keeps showing up: “Make it go viral.” It’s said like a command, as if virality were a....