I built a full operations stack for BlockPR in late 2025, a sales tracker, a weekly content rhythm, automated reporting. The systems were real. What I underestimated was the discipline it takes to actually run them.
A client asked if we could run Vietnam end to end. That question exposed the edge of what PR could solve, and became the starting point for 43to.one.
In 2024, a well-funded enterprise client seemed like the account every agency wants. Then the scope started moving, quietly, one reasonable request at a time.