FPT and NVIDIA expanded synthetic Vietnamese personas to 1 million. Use them to test onboarding language, not to forecast demand without buyer evidence.
A practical test for Vietnam market entry announcements. Check the licence, local partner, live product, accountable entity and paying customer behind the press release.
Circular 39/2026 lets foreign credit institutions route payments through Vietnamese bank accounts. A foreign bank, a payment rail, and a fintech stand in three different positions. Here is the map.
Vietnam can absorb a $100,000 market entry budget before a company proves its product can sell. Here are the 8 questions I would validate before committing that capital.
Leading an 18-person team taught me how to manage expectations. A quiet routine at home taught me what marketing actually is, building trust before anyone needs you. Now I’m helping fintechs enter Vietnam the insider way.