Vietnam has recognised crypto assets and launched a regulated market pilot. Legal clarity creates a route into the market, but operational readiness determines who can use it.
Most founders think a well-placed article or a viral tweet is enough to earn market trust. It isn't. Three years running PR for Web3 and crypto projects taught me trust is slower and less forgiving than that.
A client asked if we could run Vietnam end to end. That question exposed the edge of what PR could solve, and became the starting point for 43to.one.