Growth Log
3 Posts
reflections on lessons learned, setbacks faced, and perspective gained along the way
Leading an 18-person team taught me how to manage expectations. A quiet routine at home taught me what marketing actually is, building trust before anyone needs you. Now I’m helping fintechs enter Vietnam the insider way.
Most founders think a well-placed article or a viral tweet is enough to earn market trust. It isn't. Three years running PR for Web3 and crypto projects taught me trust is slower and less forgiving than that.
A client asked if we could run Vietnam end to end. That question exposed the edge of what PR could solve, and became the starting point for 43to.one.